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Online dating services also differ widely in their revenue streams.

Some sites are completely free and depend on advertising for revenue.

In 2008, a variation of the online dating model emerged in the form of introduction sites, where members have to search and contact other members, who introduce them to other members whom they deem compatible.

Introduction sites differ from the traditional online dating model, and attracted a large number of users and significant investor interest.

Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.

Most services also encourage members to add photos or videos to their profile.

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However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.Members can constrain their interactions to the online space, or they can arrange a date to meet in person.A great diversity of online dating services currently exists.In Eastern Europe, popular sites offer full access to messaging and profiles, but provide additional services for pay, such as prioritizing profile position, removing advertisements, and giving paying users access to a more advanced search engine.Such sites earn revenue from a mix of advertising and sale of additional options.

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